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Games – a big problem or smart business strategy?

<p><b>Written for <a href="http://trak.in/tags/business/2011/04/22/gamification-problem-or-business-strategy/" target="_blank">trak.in</a>, an Indian blog about business in India.</b></p>
<p>If you have been keeping your ears on the proverbial “tech” ground, you will know about the “gamification” buzzword. It means incorporating what we know about games into businesses, user experience and consumer design.</p>
<p>Let me explain.</p>

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