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How To Nurture An Army Of #Superfans, The True Brand Influencers

The rapidly evolving digital marketing space has seen birth and death of many tactical strategies. Some strategies on the other hand just evolve with time, becoming an upgraded armour for the marketer to unleash when situation demands. It doesn’t matter whether you are offering is a product or a service. For your offering to stay … Continued

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Branding Through Community Building Beyond Social Media

Brands have always weaved their marketing and communication strategy around consumer behavior. So it was never an option for brands not to try and build strong social media presence. As per statistics available there are 3 billion active Internet users of which of which Nearly 2.1 billion people have social media accounts. The game seemed … Continued

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Board & Governance Basics for Companies and Not for Profits

People often ask me about Langoor’s Board of Advisors or approach me to be on their Board. In this presentation I lay out the basics of a Board of Directors, Board of Advisors and Statutory Boards. There is a small Australian compliance flavour to it, but generally it is applicable for Boards and good governance … Continued

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The First Langoor Podcast – Rob Speaks to Ruchir and Venu

Hi Everyone, The first Langoor Podcast is below – click play to listen to my chat with Ruchir and Venu. The transcript is also below. If you have any suggestions for the next Podcast email me at robk@langoor.com Cheers Rob Kaldor Head of Digital – Australia [soundcloud params=”color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” ]https://api.soundcloud.com/tracks/224423721[/soundcloud]         Rob Kaldor: Hi, … Continued

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Doubling Your Conversions = Doubling Your Revenue

An integrated digital marketing strategy gives a foundation to all key marketing activities online and helps businesses grow. Digital marketing is essential in today’s world, and with both competitors and potential customers constantly online, it makes even more sense to integrate a comprehensive and working digital marketing strategy into existing marketing models. A lot of … Continued

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THE TOP 5 SEO MISTAKES TO AVOID WHILE REVAMPING YOUR WEBSITE

  Website redesign isn’t just an aesthetic exercise in terms of visual elements and user experience. What really counts is what value you add to your users. A great website redesign will have visual appeal, good user experience, and will give you cohesive information that is easily accessible and understandable. The flip side to this … Continued

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Why India Inc is getting serious about the Internet of Things

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WHAT IS APP STORE OPTIMIZATION – ASO?

Mobile App Store Optimization (ASO) – A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being. The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app … Continued

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EXEMPLIFY CULTURE: THY PEOPLE MAKETH YOU

Roughly 8 out of every 10 companies shut down within 3 years of starting out. How do the remaining two manage to strive where the others fail? What differentiates a successful start-up from a struggling one? We may argue it’s their products, services, agenda, funding, market strategy or talented employees. You may also say that … Continued

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GOOGLE TO REPLACE URLS WITH SITE NAMES ON MOBILE SEARCH RESULTS

The URLs which are well structured provide the users with quick hints about the topic of the page together with how the page would fit within the website. For helping the mobile searchers in understanding your website better when Google displays it in the results of searches via mobiles, Google is, today, going to upgrade … Continued

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