Google makes changes to its search algorithm on a regular basis, so the fact that they are making two big changes to their search algorithm is not surprising. However, in most cases Google doesn’t bother to announce prior to making the changes, so it is surprising that they gave prior notice before rolling out the … Continued

Zero Moment of Truth – It is Still Your message. This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. … Continued

Anyone who grew up in the 90s in India wouldn’t have missed the television commercials of brands Amul, Cadbury’s Dairymilk, Titan and Fevi kwik. These are still fresh in our minds, aren’t they? As conventional as it may be, those were the days when marketers developed a compelling message, used mass media to broadcast that … Continued

How often do we find that too many businesses, especially start-ups are stuck in a slow process of planning, approving, strategizing and then launching a new product only to realise their customers actually wanted a different set of features from the product, or didn’t think even half of the current features were important. Marketing too … Continued