Author: Kishore Karumbaiah

Gone are the days when TV commercials ruled advertising. Creating a TV commercial was considered a prestigious assignment for any creative. The madness behind the planning, site visits, talent auditions, pre-production lunch meetings, post-production parties, and at the end of it all the joy of watching your efforts on TV, just for that 30 second … Continued

What comes to your mind when you hear the word “addiction”? Love? Sex? Drugs? Alcohol? Cigarettes? Potato chips? Television? The sympathetic voice that says “the poor old soul” or is it the more impassive “what was he thinking?” Addiction courts many things, and all of them are mostly negative. But, not every addiction gets you … Continued