AU

Author: Mohith Agadi

WHAT IS APP STORE OPTIMIZATION – ASO?

Mobile App Store Optimization (ASO) – A decade ago, mobile apps were nearly nonexistent and there was no such thing as an app store. But all that changed when smartphones came into being. The first app store was started by Apple for its iOS platform in July 2008 which was soon followed by Google’s app … Continued

Read more

Games – a big problem or smart business strategy?

<p><b>Written for <a href="http://trak.in/tags/business/2011/04/22/gamification-problem-or-business-strategy/" target="_blank">trak.in</a>, an Indian blog about business in India.</b></p>
<p>If you have been keeping your ears on the proverbial “tech” ground, you will know about the “gamification” buzzword. It means incorporating what we know about games into businesses, user experience and consumer design.</p>
<p>Let me explain.</p>

Read more
Get in touch