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Author: Venugopal Ganganna

IMPORTANCE OF CONTENT IN DIGITAL STRATEGY

Zero Moment of Truth – It is Still Your message. This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. … Continued

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LEAN MARKETING, IT’S TIME TO LEAVE THE BUILDING

How often do we find that too many businesses, especially start-ups are stuck in a slow process of planning, approving, strategizing and then launching a new product only to realise their customers actually wanted a different set of features from the product, or didn’t think even half of the current features were important. Marketing too … Continued

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ENHANCING MARKETING USING TECHNOLOGY

Technology is magnificent, magical, terrifying, brilliant, omnipresent, and an endless miracle that has changed all our lives. Over the years, it has revolutionised all aspects of our life. And this revolution happens in ruthlessly short timespans.     Technology has made everything instantaneous. Thanks to the explosion of blogs, everyone is suddenly a creative writer. … Continued

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