Consumer Electronics

The Brief –  Mitsubishi Heavy Industries Airconditioning Australia wanted to improve their national sales in Australia and New-Zealand, establish a better channel interaction with the distributors and installers.


The Solution – Timed campaigns omni-channel campaigns tied with programmatic last mile media push.


The journey – We built a campaign execution strategy that panned across all possible arenas of attracting consumers to purchase or influencers to enable in the purchase of MHIAA product at retailer stores.


The Result was a successful campaign that had an ROI of 700x on the whole.

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