The Brief –
One of the largest food distributor in Australia’s FMCG sector wanted to establish a channel to communicate to their end consumers about the Asian Cuisine and Culture.
The Solution –
..was to build a digital platform that enables them to communicate with the audiences.
The Journey –
..involved developing a responsive website that would host Asian recipes, that were researched, sourced, validated and written to the appetite of their readers. Building and Engaging with the consumers through campaigns and digital channel to cater to their growing needs.
The Result –
..is a growing community that is 165,000 in Facebook with an average 10% engagement, a website that has 67000 readers and 5000 loyalists who consistently engage with the periodic newsletters and communications. And still growing fast!!